2022 World Cup in Qatar: towards a Cocooning World Cup

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2022 World Cup in Qatar: towards a Cocooning World Cup

According to a study published by NielsenIQ on November 7, 69% of French people would not intend to watch the World Cup on TV. It may seem like a lot and the Qatar effect immediately comes to mind. But in 2010, they were 67%, and, according to this same study, 50% of French people never watch football on TV…

And in fact, they will only be 19% to abstain “because of the conditions linked to the organization of the competition”. With 93% who will stay at home to follow the matches, we are therefore heading towards a cocooning World Cup.

“The World Cup will be a friendly event for which the French will want to meet at home”

Laurent Darrieutort, consumer electronics and telephony director of the Fnac Darty group

Something to delight Laurent Darrieutort, consumer electronics and telephony director of the Fnac Darty group: “On the French market, a World Cup generates additional sales estimated at around 300,000 TVs. It is a significant volume. Customers are eager to equip themselves with big show screens, video projection and sound bars. Before the Covid, TV was a little down in speed in favor of telephony or tablets. The lockdowns put her back in the shopping center. The development of platforms has also contributed to this revival. Since then, there has been a slowdown since on the French market, on average, the renewal cycle of a TV is around 7 years.

Consequently, the market recorded a turnover of -15% over the first six months of 2022 compared to the same period in 2021. Even if we remained at a higher level than before Covid. For three weeks, we have clearly seen on our sites and then in stores a real excitement. And as many municipalities have decided not to install giant screens and as restaurant owners can no longer heat their terraces, the Mondial will be a convivial event for which the French will want to be at home”.

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