CMA CGM, new shirt sponsor for OM

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CMA CGM, new shirt sponsor for OM

OM announced on Wednesday in a press release end its partnership with Cazoo, its main sponsor, which was also displayed on the tunics of the Phocaeans. We now know that it is the Marseilles shipowner CMA CGM, world number three in maritime freight, which will take over and appear on OM jerseys from July 2023 for two seasons.

Under the terms of this contract, which makes heavyweight shipping the “main partner” of the Ligue 1 club, “CMA CGM will be present on the front of the jerseys of all Olympique de Marseille teams”masculine, feminine and young, can we read in a communicated.

Its logo will also be displayed from July 1, 2023 on club facilities, the Vélodrome stadium and the Robert Louis-Dreyfus coaching center (“The Commandery”), a symbol of a partnership described as ” An evidence “ between these two major Marseille institutions.

An agreement with a broader scope than the previous one

CMA CGM, whose headquarters overlook the port of Marseille, will succeed Cazoo, whose logo has adorned the Olympian jersey since the start of the season. This British start-up, specializing in the sale of cars online, had signed for three years but was forced to abandon its sports sponsorship activities due to economic difficulties.

The amount of the agreement between OM and CMA CGM has not been disclosed but sources familiar with the matter, we are talking about sums “in market standards” current. The agreement between the club and the shipowner is also broader in scope than the previous contract with Cazoo, which did not include the women’s team, for example, and oscillated between 6 and 8 million euros. per year according to different sources.

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