On a motorcycle, a boat, in the desert or in a market, David BeckhamBritish legend, praises, in advertising clips for Qatar tourism, the Middle Eastern emirate, which will host the 2022 World Cup (November 20-December 18). “It’s perfection for melaunches the former Manchester United player. It’s an amazing place to spend a few days”.
The former midfielder has drawn the wrath of internet users and human rights organizations. The NGO Amnesty International denounces this advertisement. “Again, there is no mention of the country’s appalling human rights record. »
On social networks, the fate of sexual minorities in the country is also highlighted.
According to the British press, this campaign earned the player 10 million pounds, or 11.5 million euros. Last autumn, the British press revealed a 15-year deal between the wealthy Gulf state and David Beckham in the amount of 150 million pounds sterling (about 178 million euros) concerning business partnerships.