For its World Cup, Qatar pays for the trip of fans in exchange for positive comments on social networks

Home » For its World Cup, Qatar pays for the trip of fans in exchange for positive comments on social networks
For its World Cup, Qatar pays for the trip of fans in exchange for positive comments on social networks

While a hotel night in Doha, during the World Cup, costs on average 2,000 euros and tickets for the matches have become untraceable, supporters receive an invitation. The organizing committee of the World Cup confirmed this policy on Monday to the British press agency Reuters, after the revelations of the Dutch channel NOS. The broadcaster said on Sunday that Qatar had paid for the flights and hotels of a group of 50 Dutch supporters.

In return, these fans had to sign a “code of conduct”encouraging them to post favorable comments about the tournament on social networks and to report “any offensive, degrading or abusive comments” from other users, preferably with screenshots.

NOS cites two Dutch supporters, who say they were selected as “an Leaders” (fan leaders), and add that they were asked to choose a group of 50 people for a free trip to Qatar.

A network of 400 fans and influencers from 60 countries

“As we approach the tournament, we have invited our most active leaders to personally nominate a small selection of supporters who will join us as guests, as a way of thanking them for their collaboration”said one of the spokespersons for the organizing committee of the World Cup to Reuters.

On its website, this committee describes its program of “Fan Leaders” as a network of around 400 fans and influencers from 60 countries who offered “ideas, research, content creation and message amplification”. The organizers, however, did not communicate the number of guests, nor provide financial details.

In its code of conduct, the committee asks “fan leader” to agree to incorporate its content into their social media posts and to support the World Cup by liking and re-sharing third party posts about the tournament.

It also says that fans are not supposed to be “spokespersons” of Qatar, but a clarification indicates that it “Obviously it would not be appropriate to denigrate Qatar, the organizing committee or the World Cup. »

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