The storm continues for Kyrie Irving. On the night of Friday to Saturday, the equipment supplier Nike announced that it had suspended its partnership with the basketball player, at the heart of a controversy since his promotion of an anti-Semitic filmwhich also led his NBA club Brooklyn Nets to sideline him during the next five matches at least.
“At Nike, we believe there is no place for hate speech and we condemn all forms of anti-Semitismthe company said in a statement. To that end, we have made the decision to suspend our collaboration with Kyrie Irving, effective immediately. » The comma equipment manufacturer did not specify until when, nor if this augurs a break.
“Deeply saddened and disappointed by this situation”
Waiting, “the commercial launch of the ”Kyrie 8” shoe (worked out with the player) will not take place”, as planned this month, Nike said, thinking “deeply saddened and disappointed by this situation and its impact on everyone”.
This decision echoes that of Adidas, which ten days ago broke the contract linking the brand to the three stripes with rapper Kanye West, suspended from Twitter and Instagram after writing that he was going to attack Jews.
Irving, who ended up apologizing “to all Jewish families and communities who have been hurt and affected” by his message, is he not yet totally let go, neither by his club, nor the NBA which has not yet sanctioned him. The Nets suspended him for at least five games, a sideline that could last longer despite the apology.