Online betting flourishes on Premier League shirts

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Online betting flourishes on Premier League shirts

The Classic Football Shirts site is a mine for bargain hunters of jerseys of the past. But, for once, the online store posted a tweet that puts those nostalgic back in the harshness of the current English football economy.

The infographic below shows that 40% of Premier League 2022-23 shirt sponsors are online betting (gambling) companies. A high proportion at the height of the debate that has been going through the British public field for months. Media, political parties and consumer associations raise the dangers of such an overdose.

First, the addiction to the game for millions of fans, especially the youngest. Even the British control body (Gambling Commission) emphasizes the opacity of this financing, accrediting the suspicions of money laundering, sometimes in connection with international organized crime.

Eight out of 20 Premier League teams, none from the Big Six, have made deals with online gaming companies. (Classic Football Shirts)

Thus, the company Stake, banned in France, sponsor of Everton, which presents itself as a betting platform in cryptocurrency. The site “The Athletic” revealed that its owner is an Australian, hidden behind front companies located in Cyprus, Curaçao and the Isle of Man, all tax havens. Hollywood Bets (Brentford) is based in South Africa and Dafabet (Bournemouth) in the Philippines.

A law banning sponsorship linked to sports betting in the cards

As for W88, Fulham’s new shirt sponsor, it is an Asian betting giant “of which the names of the shareholders and the origin of the funds are unknown” explains journalist Joey d’Urso, an expert on the subject: “Mid and bottom clubs need so much cash in the transfer market to keep their place in the Premier League (PL) that where the money comes from is not their priority. »

“Mid and bottom clubs need so much cash in the transfer market to keep their place that where the money comes from is not their priority”

England sports betting expert Joey d’Urso

Even the giants of the PL, the most watched competition in the world, such as City, Arsenal and Manchester United, rake in millions from sports betting companies for secondary contracts.

Gone are the days of the inaugural Premier League season (1992-93) when 37% of shirt sponsors were electronics companies and 18% brewers. For several years, there has been talk of enacting a law banning sponsorship linked to sports betting, because the current regulation is too lax, much less than in France, Germany and Spain.

The British government is in favor of it. Pending this eventuality, the Premier League encourages clubs to break away from this source of income. A vote on the subject could take place in the coming months.

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