According to a new benchmarking report from FIFA, which analyzed 294 clubs across 30 leagues, women’s football is making huge strides in popularity around the world. With the Women’s World Cup less than nine months away in Australia and New Zealand (July 20-August 20, 2023), FIFA wants to continue developing women’s football.
Clubs included in the report saw 33% year-over-year commercial revenue growth and ” high increase “ sales of goods. “Report data underscores that organizations willing to invest in women’s football have a return on investmentsaid Sarai Bareman, in charge of women’s football at FIFA. We expect this to continue to grow as more and more clubs and leagues, in addition to broadcasters and partners, truly recognize the unique development opportunity that exists in women’s football. »